Advertising

Google AdWords will put your banner messages in front of all of the prospects in your desired geographic regions who’ve expressed interest in commuting options via their online searches. AdWords is a cost-effective way to reach people who have specific intent to read content about commuting at the time they show that intent through their search.

Social media advertising allows us to reach targeted audiences while they are engaging with other content. By targeting an array of platforms like Tiktok, LinkedIn and Instagram, we are able to hit a broader age target than we would if we stuck to one social platform and target people when they’re in “work mode” as well as “relaxation mode.”

Retargeting allows you to reach out to people who have shown interest in your products by visiting your Web site. People who’ve come to your website are showing clear interest, and retargeting helps ensure you maintain that interest. Through this tactic, anyone who’s visited your site will receive your ads once they’ve left and are browsing other sites across the web. Your ad may show up on the Weather Channel, CNN, or USA Today— wherever your prospect is online.

Through this tactic, we recognize prospects’ interest by what sites or content they’re browsing online. We then feed those users ads across an array of Websites that participate in banner networks.

Native marketing is a marketing option offered by venerable media brands such as Time Inc, Forbes, Wall Street Journal and The Guardian, as well as digital media companies including Buzzfeed, Thought Catalog, Slate and others. It is a very effective way to present your message. It includes an article/landing page, a headline, an image and text that shows up as sponsored content on sites. People notice native ads more than standard banners, and they are a good branding mechanism to add into the mix.

With geotargeting, we can capture information about users as they are in a specific location at a specific time and deliver those people ads. The ads don’t have to be delivered when we capture the data. So we can send ads when the people get to the office or get home at night.

We can now advertise on streaming services (Sirius XM, Pandora, SoundCloud, Spotify) that target registered listeners within the region.   These audiences are still not too large, and specific audience listenership is not available per station (called “publisher”).  However, it is possible to predict a “reachable audience” within a specific media plan once a budget is set for that plan